What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet (Facebook, Google, Linkedin, Twitter, Instagram, Pinterest and email) but also can include mobile phones (SMS marketing, Whatsapp), and any other digital medium.

How they do it.

A digital marketer does the job of a face to face marketer, by using the internet and other digital technologies.  A digital marketer is responsible for developing, implementing and managing marketing campaigns. To promote a company and its products and/or services. We play a major role in enhancing brand awareness within the digital space. As well as driving website traffic and acquiring leads/customers.

Essentially, though, internet marketing refers to the strategies that are used to market a product or service online, including website design strategies, content marketing, brand awareness, paid for advertising on social media and SEO research submissions.

This requires an understanding of both graphic design and website design and digital marketing.  By ascertaining the target market and aiming all the resources in the right direction. All the time achieving the best ROI.


What is a web designer?

A web designer is someone who prepares, lays out and builds content for the Website.  Web designers use many different programs and computer skills to showcase your business and products. Their aim is to build your virtual shop and populate with either products that are for sale online or to showcase the products that are available for purchase.

How they do it.

Our web design department has a long history in designing and building websites that are functional yet aesthetically pleasing. We strive to give your client a need to do business with you in the virtual world. They are both creative and technically superior when it comes to website production. Their vast knowledge of coding and technology help to create a beautiful website that is informative and visually inviting. The tools and programs that are needed by the digital marketer can be incorporated at anytime but it is best done at the website building phase of a project. this is why having a multi-disciplinary team is so advantages.

In order to achieve this, there needs to be a deep understanding of graphic design and digital marketing.



What is a graphic designer?

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences within a visual and textual content. It can be physical or virtual and can include images, words, or graphics to project an idea.

Our graphic design department is here to translate your vision into a stimulating design that will take your prospective customers by the hand and lead them into your store.

How they do it.

They create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.

This requires an understanding of how graphic design integrates with website design and digital marketing. We combine all these factors together to give you a complete and rich business, where your customers will want to stay and visit.




PHONE: +27 (0)62 315 7453 
EMAIL: info@marketingworkssa.co.za

Cape Town

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